The SERVE LOGIC is a customized solution designed to provide a digital marketing solution. Coupled with E-Cinema function and the ability to ‘communicate’ with 35mm projector’s automation, the SERVE LOGIC is an ideal solution for many current cinema operators. It allows users to easily schedule their advertising and pre-show play-list and can be networked and controlled remotely. The SERVE LOGIC can also be incorporated into any display modules providing digital signage services in non-cinema locations.

WHAT IS A SERVE LOGIC?

Serve Logic is a digital pre-show solution for cinema operators and it is also E-Cinema ready. It is a hardware and software system that enables projectors running on different platforms to communicate (between an analog 35mm projector automation and digital server) and it comes with an easy to use play-list scheduler.

ADVANTAGES OF USING A SERVE LOGIC?

•         IMPROVE ADS PRESENTATION

-         Provide high quality and crystal clear pre-show entertainment

-         Eliminate the use of slide projector for static ads

-         Improve overall audiences experience

•         BETTER INFORMED

-         Up coming movie trailers can be localized to include local release dates

-         Movie or cinema in-house promotion can be directed at target audience

•         REDUCTION IN PRODUCTION COST

-         No conversion of ads from Beta-cam to 35mm reel

-         Same Beta-cam for TV advertising can be used

-         Only one (1) Beta-cam tape is needed  

-         No additional cost to re-print 35mm reels

•         ELIMINATE WEAR & TEAR

-         No tear & wear, thus preserving company’s branding and look

•         EASY TO USE

–        Manual switching between devices is not required

–        Window based scheduler for ads and pre-show contents

–        Play-list can be changed or edit at any time by site manager

•         FLEXIBLE

–        Able to program different version of ads targeting at different audiences without massive increase in material cost

–        The same machine can be used to screen E-Cinema contents

–        Provide a venue for seminars and presentations

–        Remote check and control by site manager

•         ACCOUNTABILITY

–        SERVE LOGIC can be programmed to provide spot listing for played ads

SERVE LOGIC ASV - 1014

The Serve Logic ASV-1014 is a 4U server unit and a 1U console with a monitor and keyboard which can be mounted into any 19 inch equipment rack. The hard disk size is dependent on client’s usage and it also comes with a control and scheduler software.

RECOMMENDED LCD PROJECTORS

The following two (2) SANYO LCD projectors are recommended to be used with the SERVE LOGIC:

•         SANYO PLC-XP56 Projector

–        5,000 lumens brightness

–        1,200:1 high contrast ratio

–        1 lamp output

•         SANYO PLV-WF10 Projector

–        4,000 lumens brightness

–        16:9 wide panel

–        2 lamp output

NON-CINEMA ENVIROMENT

In many non-cinema venues like shopping malls, retail shops, chain stores, restaurants, bus depots, subway stations, country clubs, gyms, schools and community centers, D-Serve Logic can be introduced to provide basic digital signage solution.

D-Serve Logic shared the same properties as the Serve Logic with added features like crawler text and advertising banners. D-Serve Logic can be used anywhere and can be connected to the many output devices that includes digital projector, plasma, LCD screen, TV monitor, computer monitor, etc.

D-Serve Logic provides high quality entertainment for people within the vicinity and venue owners can generate revenue from digital advertising. Ad-hoc messages and promotions can be displayed and it comes with an easy to use ads scheduler and content can be distributed to multiple points.